THE COCA-COLA COMPANY: CHRISTMAS ROADSHOW
Coca-Cola wished to spread Christmas cheer around Greece in the context of the “CHRISTMAS 2007 MUSIC PROJECT”. We unleashed our Christmas spirit, reproduced the infamous Coca-Cola trucks and begun a Christmas tour around Greece that visited 48 cities, and hosted 72 events. The Coca-Cola truck popped up to unveil a unique experience inviting everyone to join! A purely Christmas interior with the real Santa welcoming participants in his living room, offering them Coca-Cola treats so as to warm up their vocal cords and engage in a Christmas performance inside the built-in Karaoke studio. Once they were done, they received their Christmas present: A DVD with their personal Christmas video to always remember the unique Christmas experience by Coca-Cola.