COLLECTIVE STORES: LAUNCH EVENT

Collective stores’ opening aimed to raise awareness for the new collection, create word of mouth and increase store and online traffic. We designed a disruptive fashion show that stood out of the clutter and instantly caught passers’ by attention: A store window with real mannequins that took over the streets and transformed them into an interactive catwalk. The event’s highlight were the specially designed head masks that symbolized pride, power, romance, innocence and leadership… values connoted to the brand’s USP