OPAP: PAMESTOIXIMA.GR ROADSHOW

For the launch of the upgraded betting online platform PameStoixima.gr, we focused on the campaign message “The new Pamestoixima.gr is here with bigger odds!” to conceptualize an experiential activation that travelled in central locations around Greece. Two oversized installations literally conveyed the campaign message and invited passers-by to participate in themed mega challenges rewarding them with Pame Stoixima memorabilia