COCA-COLA 3E: ATHENS BAR SHOW

For the 2019 Athens Bar Show our goal was to make Coca Cola Tria Epsilon area, a must visit destination at the Athens Bar Show, where everyone would be able to experience the CCH Premium Spirits in a unique environment. We created an outdoor space that incorporated all brands, caught visitors’ attention and invited them to enter and discover each brand’s personality. The conceptual blending of landscape design and brands’ architecture, created an experiential walkthrough revealing CCH premium spirits along the route… An outdoor patio with wooden structure, canvas rooftop, trellises, greenery combined with neon elements, bamboo swings, bohemian style furniture and decked paths with gravels that created the walkway to each one of the dedicated brand stations, conveyed the entire set up to the most instagrammable area inviting everyone to #mixyourspiritsup