COCA-COLA 3E: YOUTH EMPOWERED CAREER DAYS
Coca-Cola Tria Epsilon participated for the 1st time in HORECA expo 2019 aiming to present its 24/7 strategy and be established as the key partner to HORECA businesses with a total beverage portfolio. We conceptualized a holistic experience that encompassed the 24/7 strategy, through experiential design, interactive content and engaging technology. We designed a 360° space set up that incorporated everything consumers would love to live in one day, through a “Day meets Night” experiential walkthrough defined by an orbit art sculpture created by kinetic lights performing a synchronized spatial light animation. A space with diagonal orientation where all elements were mirrored opposite each other, placed on the sides, so people were able to move seamlessly from one area to the other, with no obstacles, no strings attached and no clear typical signage, just living the moment. Coca-Cola Tria Epsilon was present in every aspect, every consumption occasion, enhancing and pushing forward the experience.