COCA-COLA 3E: FAMILY DAY

Coca-Cola Tria Epsilon, in 2019, celebrated 50 years of presence in Greece and wished to organize a Family Day event that would bring together all employees and families across Greece. In order to build up and enhance the celebration concept and enhance the key message “50 ΧΡΟΝΙΑ ΜΑΖΙ, ΔΗΜΙΟΥΡΓΟΥΜΕ ΤΟ ΑΥΡΙΟ ΚΑΘΕ ΜΕΡΑ” we integrated all activations under one main concept platform and designed a unique, festive experience for the entire family with themed activities and interactive content implemented simultaneously in Athens, Thessaloniki, Patras, Crete and Evia for 2000 participants. Activities, branding and set up elements were adapted according to each venue’s location and formation, inviting all ages to play, express, create, relax and celebrate.