OPAP: FOLLOW THE LINES

For the Mr.OPAP campaign launch with key message «Εκεί που δεν το περιμένεις, η μέρα σου γεμίζει χαρά» we created a holistic concept of unique experiences that gave a twist in consumers’ everyday life. We drew our inspiration from Alice’s strange journey in Wonderland when she saw the white rabbit and decided to follow him down his rabbit hole, to create colourful paths baring campaign related call to action messages, that lead to memorable, exciting experiences. 4 colourful lines located outside Syntagma square metro station which ended up to 4 different surprise boxes. A sweet ticket to happiness, a cloud paradise, a travel down childhood lane, a VR walk on the edge of a skyscraper surprised all participants and filled them with joy when they least expected it.