OPAP: XTERRA GREECE TRIATHLON
For OPAP sponsorship in the Xterra Greece Triathlon we created an exclusive experience fully aligned to the event’s character. We invited visitors to wear their bathing suits and dive in the #ZiseTinEmpeiria hydrobike slalom challenge! A race among the mega floating OPAP logo defined the route to which participants competed. The ones that finished in the shortest amount of time were rewarded with unique gifts.