OPAP: SPONSORSHIP BTL ACTIVATION SEASON 16-17 & 18

In order to leverage OPAP’s investment in sports sponsorships, we acknowledged the fans’ “needs” and designed a concept platform that unfolded gradually aiming to engage them with their favourite team and create an emotional bond with the brand. Sportsfans were able to follow, support and interact with the athletes prior, during and after the game as they enjoyed VIP treatment and exclusive gifts. For two seasons we designed, developed, produced an ongoing platform of experiential activations and introduced a VR concept series with Panathinaikos team that offered fans an immersive experience.