OPAP: LEGION RUN 2019
For a second consecutive year OPAP sponsored Legion Run aiming to create a unique experiential activation under the pillar #ZiseTinEmpeiria. We amplified the experience by adding the entertainment factor in all activations, aiming to entertain and refresh all participants, create sharing opportunities and generate content. We created an OPAP logo physical graphic identity translated into a large fountain where each colourful circle became a water and mist generator offering a refreshing experience to all athletes. The OPAP Old Pilum obstacle was the highlight of the run as it consisted of big hanging colourful balls referring to OPAP visual identity.