OPAP: LEGION RUN 2018

We transformed OPAP’s Legion Run sponsorship to a unique experiential activation inviting all participants to #ZiseTinEmpeiria. Fully aligned to the Legion Run event directive we created a human laundry: an installation that resembled a combination of a car wash and a water shower, offering participants a practical solution. We enhanced the brand’s presence and amplified the athletes’ experience with two branded obstacles: the OPAP Jump and the OPAP Old Pilum.