OPAP: GREEK SNOW VOLLEYBALL NATIONAL CHAMPIONSHIP 2019

For a second consecutive year OPAP sponsored Greek Snow Volleyball National Championship aiming to create another unique experiential activation under the pillar #ZiseTinEmpeiria. Our idea was inspired by the brand’s new positioning: high energy entertainment. We created the first pop-up lounge bar at Mainalo ski center, a multilevel deck located near the main court. A stage with a dominant OPAP logo, a lounge set up with patio heating and a mini bar created a get together environment. At the stage area, “The Burger Project” band live performance underlined the unique snowy atmosphere.