OPAP: CRETE HALF MARATHON 2018

For OPAP sponsorship in Crete Half Marathon, we designed a unique experience aiming to highlight the #ZiseTinEmpeiria pillar. Inspired by the event’s location: Crete and “mantinades” in particular as well as the event’s essence: Half Marathon we came up with the “Half-mantinada” concept. Because, when in Crete you have to sing a “mantinada”. When in Crete Half Marathon you have to sing a “Half-mantinada”. We composed a series of verses and invited participants to pick their themed prop, enter the tailor made set up in duets and perform half verse each. The end result was a short video that participants shared in SoMe and invited everyone to become part of the unique #ZiseTinEmpeiria activation