OPAP: ATHENS HALF MARATHON 2019

For a second consecutive year OPAP Athens Half Marathon sponsorship aimed to enhance both the brand’s presence and audience engagement. We designed and produced a mega branding element that caught visitors’ and runners’ attention. An OPAP printed fabric banner extending across Panepistimiou street. In order to maximize the impression and audience engagement a junk percussion circle that featured wind instruments set the pace for all runners’ effort as they passed underneath the OPAP mega banner