OPAP: ALL STARS CONCERT

OPAP launched a new pillar: music, aiming to emphasize the entertainment positioning of the brand and connect audience through activations that would enhance OPAP first music event impact at Markopoulo Park. In order to establish OPAP as a Music Entertainment provider we created branding materials that transformed the venue to a synonymous of OPAP music descriptor and designed experiences that translated to fun, happy, high-energy, memorable moments inviting everyone to participate, enjoy, share…