OPAP: 37th ATHENS AUTHENTIC MARATHON 2019
For the 2019 Athens Authentic Marathon we challenged ourselves to completely align the activation to OPAP main campaign message: You play-OPAP contributes, in order to enhance its impact and create awareness for the OPAP contribution squad. We conveyed the digital app into a real-time video game where each visitor became a digital game character and entered the Contribution Squad digital world to experience personalized gameplay, automatically translated into OPAP contribution. The experience was housed in an immersive environment that stood out amongst sponsors’ village. A 360ο accessible structure with led screens placed in perspective, lead visitors towards the core set up feature: the gaming station. OPAP branding and campaign message were dominant and visible through all aspects of the set-up, establishing OPAP’s presence in the Athens Authentic Marathon