MAN: TRANSPORT SHOW

For the 2018 Transport Show, the goal was to establish MAN as one of Europe’s leading commercial vehicle manufacturers and transport solution providers. Taking under consideration the magnitude of the exhibits, we designed a dual exhibition area both in the interior and exterior of the Transport Show, under a common visual identity. Both areas provided a standing out showcase and incorporated all functional elements, creating a unique visitor experience that allowed attendees to walkthrough among the MAN Trucks showcase and engage in a conversation regarding their features with the industry’s top experts.