JDE: JACOBS FLAVORS
Jacobs Flavours aimed communicate the concept “Add a filter in monotony” through an experiential campaign that would raise awareness and engage consumers into new Jacobs Flavors trial. Our inspiration came from the everyday routine and how its monotony deprives us from finding pleasure in the simple things. So we decided to turn a dull, grey day into a colourful delight using a characteristic element that brings us joy and colour in all aspects of our everyday life: balloons. Wunderman Thompson designed a 360ο phygital experience, that associated balloons’ colors to Jacobs Flavors inviting target audience to pick their favorite one watch a relevant color balloon being released in their city. The lucky ones could win their yearly supplies of their favorite Jacobs Flavor while everyone had the chance to attend three simultaneous events in Athens, Thessaloniki and Patra where hundreds of colourful balloons added colour in the sky. The event was held with respect to the environment and was certified as “climatically neutral” by the World Organization “Myclimate”.