GSK-ViiV: NATIONAL AIDS CONFERENCE 2018

For the 2018 National AIDS Conference, GlaxoSmithKline wished tο project the evolution in HIV therapy (2Drug Regimen era) through the everlasting presence and input of Viiv. We were inspired by the milestones accomplished throughout the years and created a tunnel that lead visitors to an interactive route. Aiming to highlight the optimistic point of view, the timeline was defined conceptually by a degraded black to white color portraying the evolution as time progressed, through interactive technologies. A symbolism that caught the visitors’ attention and focused them towards the mind shift regarding the 2 Drug Regimen era.