GATORADE: NBA ATHENS CAMP

GATORADE: NBA ATHENS CAMP

Gatorade offered basketball teenage fans the ultimate NBA experience aiming to increase brand awareness in the specific target audience. We were assigned to organize the 1st GATORADE NBA Athens Camp, a full day experience which hosted 30 promising basketball players giving them the chance to practice under the supervision of an infamous NBA coach who shared with them valuable tips and hints to achieve the ultimate performance.