FRIESLAND CAMPINA: MILNER TASTE TEST ROADSHOW
40 cities. 40.000 participants. 1 month. 1 unique roadshow experience. The “Milner Taste Test” Roadshow, unfolded to a welcoming set up and challenged passers by, to enter a delightful Milner experience by enjoying its poor in fat yet rich taste and have the chance to win one month’s supplies of Milner cheese.