COCA-COLA 3E: MAD ABOUT ARTS BY CAMPARI

The MAD about Arts by Campari institution, launched in 2019, aiming to reward the authentic creativity of Greek artists. In order to establish Campari’s presence we created an aperitivi bar that became the reference point of the entire event. Inspired by the institution’s logo geometry and Campari visual identity we designed and produced two moving lighted installations that were placed in perspective pointing towards a lighted structure that hosted the Campari bottles. The 3D Campari logo dominated on top of the structure acting as a call to action element, inviting everyone to enjoy their favorite drink