THE COCA-COLA COMPANY: OFFICIAL OLYMPIC ACTIVATION

In 2004 we were excited to “Welcome Home” the Olympic Games and be part of the long lived history of the Coca-Cola Company Olympic Games’ sponsorship, as we designed, produced and operated the official Coca Cola visitors’ center. For the entire Olympic Games’ duration we invited visitors to enter the specially designed pin trading showcase and be part of the exclusive brand experiences through unique games and activations, live shows and bands’ performances. A live broadcasting TV and Radio station transmitted the festive rhythm, in and outside Greek borders.