COCA COLA 3E: BAR SHOW 2021
Coca-Cola Tria Epsilon wanted to create an impressive presence at the Athens Bar Show, for its return, after 2 years, to the Technopolis of the Municipality of Athens. Our approach aimed to create a wider communication concept beyond the design of a space in an exhibition, given that the competition had a much larger footprint of spatial coverage and visibility. A concept that during the days of the Athens Bar Show was the main communication vehicle for digital campaigns but also for activations in bars in Athens. The concept was based on the experience and architecture of the space and the role of Coca-Cola 3E. Coca-Cola 3E was there to “Master their journey”. A journey carefully designed to create a unique experience, a distinct path among premium spirits and to attract the public’s interest at every step, every moment, every occasion of consumption. Inspired for the corresponding spatial design by the neighborhoods that express the pulse of the city, we created the Bar District of 3E, giving the guests the opportunity for a unique bar hopping from early afternoon to night among the exciting Premium Spirits brands.