B.A.T.: GLO LAUNCH

For the glo™ launch, the new advanced heat technology device by BAT, we drew our inspiration from the logo’s halo and designed the glo™ integrated experience, at City Link. Spyromiliou arcade structure was completely transformed with tailor-made installations and interactive content, to host a memorable event for all attendees. As guests entered the halo lighted tunnel they followed a circular route that created an experiential walkthrough concluding to a 360ο music stage that hosted ONIRAMA music band performance and the glo™ lounge areas so that guests could enjoy the glo™ taste varieties.