ASSOCIATION OF INSURANCE COMPANIES OF GREECE: INSURANCE DAY

The AICG wished to raise awareness on the importance of prevention through life insurance by organizing a celebration event in the context of World Insurance Day. In order to communicate the concept “ΓιορτάΖΟΥΜΕ ασφαλώς” we designed a holistic experience that included an experiential activation concluding to an interactive celebration in Syntagma square. We invited visitors to participate in the activation without revealing its content. The ones that entered were guided by experienced personnel to walk through a series of obstacles that ended up in front of a giant stairway. They were asked to climb it and once they reached the top they had to take a “leap of faith”. Participants’ adrenaline reached its peak as they jumped in the void, landing on a TUV certified mattress. Our goal was to emphasize the fact that life itself is a mystery leading us to unexpected turns and a much trusted ally is always good to have by our side. The adrenaline rush turned into an interactive concert where all participants joined their voices and sang along with famous artists for a good cause, bringing the “stronger (and louder) together” meaning to life.